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What is the Lifetime Value and Lifetime Value Ratio of My Customer? | Building a Better CAC #3

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions:

  1. What is the Lifetime Value of My Customer?
  2. What is My Target Lifetime Value Ratio of my Customer?

Tune into more of the show by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

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