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The Most Overlooked Expenses of Acquiring a Client

Please download our whitepaper to learn about seven customer acquisition costs (CAC) you may be overlooking.

Your customer acquisition cost (CAC) is one of THE most valuable numbers in your business finances.

If you’re not taking every dollar spent on winning a customer into account, you cannot accurately determine if your business is making money or losing it while trying to woo those would-be customers. These seven things are some of the most important but easy to overlook factors that should be included in your Customer Acquisition Cost.

When all of this is put together, you’ll see that your CAC is more financially complex than you may have been led to believe. Knowing each component and its weight is the only way you can arrive at an accurate CAC. Without this information, it’s tough – if not impossible – to judge whether you’re seeing a return on investment in marketing efforts.