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The 3:1 in 18 Process

The Intelligence Behind Marketing Investment Decisions.

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Watch this video to learn more about our process and how we can help your business reach financial success.

You cannot out optimize a bad spend.

After you decide on a revenue goal, where do you go next with the conversation? If you are like the majority of companies out there, you move right into a sales and digital marketing plan without a firm understanding of your customer acquisition cost or what an investment in digital marketing should look like. This is one of the biggest disconnects we see with business owners and it creates a fundamental flaw in your balance sheet that is harder to overcome the further out you go.

Understanding the cost of a profitable revenue goal, and how your sales and digital marketing investment play a key role in that cost, is in short, your company’s financial DNA. The great companies know this, the companies that don’t, especially in times like this, are the companies that will fold.

At Commexis, we took the better part of two years to develop a proprietary process that eliminates this common business flaw and will forever change the way you look at your investment in digital marketing.

Our process connects the space between your revenue goal and sales and marketing initiatives by answering the 7 questions that are critical to your company’s growth and sustainability.

Introducing the Commexis Process

What Is My Revenue Target?

What is My Customer Acquisition Cost (CAC)?

What is the Lifetime Value of My Customer?

What is My Target Lifetime Value Ratio of My Customer?

What is My Investment in Digital Marketing?

Where is My Investment in Digital Marketing Allocated?

What is My Value Proposition or Purple Cow?

When you answer these 7 questions, you will have a new understanding of your investment in sales and marketing and how to properly measure a return on investment with your efforts.

Over the course of 18 months, the 3:1 in 18 process will help you make better business decisions that generate sensible results and a profitable return using the 3:1 lifetime value ratio.

This is where we establish a base metric of $3 in lifetime value for every $1 dollar spent on the customer acquisition cost.

Customer Acquisition Cost/Customer Lifetime Value = LTVR (Your Profit Ratio)

Let’s walk you through the process…

The Steps

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Step One: Build a Financial Marketing Model

  • Establish a revenue goal
  • Identify your high margin, in-demand services
  • Create a Customer Acquisition Cost
  • Properly allocate your investment in sales and marketing within the CAC
  • Target a lifetime value ratio that your company needs for profitability
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Step Two: Create a Buyer’s Journey Map

  • Know exactly where your potential customers are online
  • Become an expert on the 5 phases of the buyer’s journey
  • Properly allocate your ad dollars within each of the buyer’s journey phases and on the right digital platforms
  • Have an award–winning digital agency manage your entire campaign or consult with your internal marketing team
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Step Three: Use Business Intelligence Reporting to Make Better Decisions

  • Clearly mapped out KPI’s, Goals and Conversions that lead to revenue
  • Rely on real time financial and marketing data using our custom reporting dashboards
  • Have the confidence to know you are making informed business decisions

Are you ready to eliminate the wall between finance and marketing?

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