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Campaign Financial Auditing

Each engagement starts with a campaign financial audit. Before you make any marketing investment decisions, you need a baseline and this is it. 

What Is The Commexis Auditing Process?

Specifically created for both business owners and CFO’s to understand, our auditing process looks at your total marketing investment (including your sales investment if applicable) and the return it produces on a real-time, monthly, quarterly, or annual basis. Using the common data as well the numbers that are often overlooked, we give you a full view of the real cost to acquire your customer.

Understanding this data is the first step towards successful digital marketing and what we like to call “The Intelligence Behind Marketing Investment Decisions.”

We present the results of the audit with our easy-to-digest roadmap reporting dashboard.

Along with the dashboard, our team will help your company interpret the data so you can begin to improve your return on investment.

Who Needs The Commexis Auditing Process?

Companies that are currently engaged in a digital marketing campaign

Companies looking to make a larger investment in the digital marketing space

Companies who are about to hire or fire an ad agency

Companies who are debating whether they should bring their marketing efforts in-house

CMO’s or Marketing Managers who are trying to increase their marketing budget

People who are getting ready to buy or invest in a business

Business owners who are looking to make sense of the new digital landscape

CFO’s who need to understand the finances behind digital marketing

Agencies who are struggling to show an ROI to their clients

Business coaches who focus on growing their client’s revenue

Companies that are embarking on digital transformation

The Audit Focuses On 5 Core Metrics

Our marketing financial audits report on the 5 core metrics your company needs to understand when identifying a marketing ROI and before you make marketing investment allocation decisions. They are as follows:

1. What Is The Company Revenue

2. What Are The Pipeline Deficiencies

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3. What Is The Buyer’s Journey Investment Allocation

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4. What Are The Total Customer Acquisition Costs

5. What Is The LTVR or Return On Investment

What Can You Learn From A Campaign Financial Audit?

1. You Will See The Real ROI From Your Marketing Investment And The Reasons For it

2. You Will Quickly Identify Wasteful Ad Spend

3. You Will Know Where And Why To Put Your Marketing Investment

4. You Will Know You Customer Aquistion Costs

5. You Will See A Clear Path To ROI Improvement

Once we have this baseline audit, Commexis will develop a digital roadmap to a more profitable ROI.

The Most Overlooked Expenses of Acquiring a Client

Please download our whitepaper to learn more about why your customer acquisition cost (CAC) is one of THE most valuable numbers in your business finances.