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Campaign Financial Auditing

Learn how much revenue your marketing campaign is producing, how to allocate your marketing investment better, and to stop wasting money.

What Is The Commexis Auditing Process?

Our auditing process looks at your total marketing investment (including your sales investment if applicable) and the return it produces on a real-time, monthly, quarterly, or annual basis. Using the common data as well the numbers that are often overlooked, we give you a full view of the real cost to acquire your customer.

Understanding this data is the first step towards successful digital marketing and what we like to call “The Intelligence Behind Marketing Investment Decisions.”

We present the results of the audit with our easy-to-digest roadmap reporting dashboard.

Along with the dashboard, our team will consult and help your company interpret the data so you can make better business decisions with your marketing.

Who Needs The Commexis Auditing Process?

Companies that are currently engaged in a digital marketing campaign

Companies looking to make a larger investment in the digital marketing space

Companies who are about to hire or fire an ad agency

Companies who are debating whether they should bring their marketing efforts in-house

CMO’s or Marketing Managers who are trying to increase their marketing budget

People who are getting ready to buy or invest in a business

Business owners who are looking to make sense of the new digital landscape

CFO’s who need to understand the finances behind digital marketing

Agencies who are struggling to show an ROI to their clients

Business coaches who focus on growing their client’s revenue

Companies that are embarking on digital transformation

The Audit Focuses On 5 Core Metrics

Our financial audits report on the 5 core metrics your company needs to understand when identifying a marketing ROI and before you make marketing investment allocation decisions. They are as follows:

1. What Is The Company Revenue

2. What Are The Pipeline Deficiencies

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3. What Is The Buyer’s Journey Investment Allocation

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4. What Are The Total Customer Acquisition Costs

5. What Is The LTVR or Return On Investment

So How Do We Apply This To Your Business?

After an initial qualification call, we will establish how often your company would need an audit. For some companies they need real-time data, others may need the data on a monthly or quarterly basis and for some, an annual audit works for them. Here is how it works:

1. Build Your Roadmap Reporting Dashboard

2. Run The Financial Audit

3. Identify Your Return On Investment and Review The Data

4. Consult With Commexis On Your Marketing Investment Allocations

5. Create a new marketing roadmap to improve your ROI

That’s it, you now have the information on your marketing campaign that the majority of your competitors do not have on theirs.

The Most Overlooked Expenses of Acquiring a Client

Please download our whitepaper to learn more about why your customer acquisition cost (CAC) is one of THE most valuable numbers in your business finances.