Reflecting on Social Media Day Philadelphia 2017

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Reflecting on Social Media Day Philadelphia 2017

A couple of weeks ago, we had the opportunity to attend Social Media Day Philadelphia 2017. It was our first time attending the event and what a wonderful experience it was! As two social media professionals in an agency, we enjoyed being around other social marketers and learning through their experiences. There were quite a few highlights and speeches that we adored!

Our Favorite Lessons from Social Media Day:

Ben Blakesley, Director, Global Social Media at Reebok: Ben discussed “bringing the circus to town and how to get people talking about your brand on social media through creating experiences online and off. Creating unique opportunities for your customers increases their engagement, builds deeper relationships, brand awareness and of course, drives in web traffic!

MJ Franklin, Assistant Editor at Mashable: MJ talked about each social platform having its own language. As we know Facebook is more earnest, while Twitter is fast-paced. Twitter is known as the breaking news platform and where users go first for information. He also discussed video engagement and advised to hook the audience in with that first three seconds.

Sean Lauer, Marketing Lead at Twitter: Sean’s message was “Millennials turn to Twitter first, and marketers should too.”

Peter Weinberg, Strategist for Agency & Channel Development at LinkedIn: Peter mused over B2B marketing strategies on LinkedIn and how B2B is much more emotional than B2C marketing, contrary to many beliefs, and how to plan your content, reach and strategy accordingly.

The Philadelphia Eagles, Philadelphia Flyers, Temple Athletics, and USA Football Social Media Teams: Each team discussed their strategies in dealing with the constant movement of players, fan opinions, monitoring their channels and player usage of social media and boosting attendance. Although quite different from a traditional business setting, it was interesting to see what they do to engage fans.

Each speech or roundtable had a variety of industries, topics and social experts. What’s very clear is the continued shift and focus of social media as an integral part of the marketing funnel and the ability to interact and learn directly from your audiences. We’d love to represent at next year’s event to discuss more of the B2B agency side of social media, how we help each client in various business sectors and how B2B differentiates from the media, consumer and retail industries.

Besides the emphasis on social media, there have been so many changes to the platforms and industry itself just within the first half of 2017! With the constant updates to these social platforms, the competitive space and technology growth, we can’t wait to see what’s to come in the second half of 2017 and what else we will learn. We feel honored to be a part of this growing community and career and take pride in the value of social media for our clients.

- July 14, 2017

Melissa Shaine

Manager of Branding & Social Media

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