First of all, what exactly is a ‘Video Production Process’?

A video production process is a documented outline of the steps needed to be taken from start to finish in order to complete a typical video production project. Our process is a standard three-stage process that Commexis has developed which has proven to be successful for both the agency and our clients.

It includes the following:

Pre-Production

The pre-production stage encompasses everything that needs to be completed prior to the start of filming. Often it is considered a “planning” stage, but there are some aspects of this stage – such as the script – that need to be completely finished prior to the shoot date.

Production

The production stage is everything involving gathering or creating the raw materials needed for your video production.

Post-Production

Post-production is where your fruits of labor from the other steps start to come to fruition in the form of your video project!

Pre-Production

The pre-production stage encompasses everything that needs to be completed prior to the start of filming. Often it is considered a “planning” stage, but there are some aspects of this stage – such as the script – that need to be completely finished prior to the shoot date. It’s important that time and care are put into the pre-production stage, as it sets the foundation for the rest of the video production.

Discovery & Brainstorming

We will work together with you to define your goals, target audience, intended length, expectations, and where you intend to upload your finished video. We want to know as much about your company and your product as possible to ensure we’re able to provide a video you’re proud of.

Contracts

This is a crucial element of the documentation and should include payment terms, project closure clauses, termination clauses, copyright ownership and timelines. Depending on the scope of the shoot, a tentative shoot date may be chosen at this time, as well.

Script Writing

Script writing is a key part of the pre-production process. We’ll work with you to create a script that highlights your business or product in an engaging way. Once we have a first draft completed, we’ll send it to you for any additional revisions. From there, we’ll communicate back and forth to craft the final script to your liking

Storyboarding

A storyboard is a visual representation of your video that exists to give a general idea of how the final piece will look. Storyboards are extremely helpful in solidifying certain visual elements and structures. While not all video projects warrant a storyboard, they’re very useful to have. As with the script, revisions can be done on a storyboard as well.

Hiring of Talent

Should the video require it, this is the step where we’ll audition and hire talent for roles within the video project. That could include on-camera roles, extras or voice-over talent.

Location Scout

Finding the right location is vital for a video shoot. If your video is being shot on location at an office or warehouse, a location scout will likely be required. This will allow us to find suitable locations for interviews and b-roll shots. Location scouting can also include finding off-site locations for shoots, if necessary.

Shot List

A shot list helps the production crew stay on track during their shoot day, while also giving you insight as to what shots will be required during production. When a shot list is created, it will go through a series of revisions similar to a script and storyboard.

Equipment Acquisition

In some cases, the acquisition of additional equipment may be needed for use on a shoot. While this can include props, more often than not, the equipment being acquired is various video equipment.

Creation of a Shooting Schedule & Final Logistics

The final step of the production process is the creation of a shoot schedule and any final logistics. A shoot schedule will ensure that the shoot is running as efficiently as possible. Logistically, the finalization of arrival times for crew, talent, etc. will be done now

Production

The production stage is everything involving gathering or creating the raw materials needed for your video production.

Video Shoot

This is the bread and butter of the production stage. Almost all of the work in the pre-production stage was for this moment: shooting your video. Whether it’s an event, a set of interviews, a b-roll shoot or something else, we have you covered.

Voice-Over Recording

You want to make sure your copy doesn’t just read well, but that it sounds good, too. That’s where the voice-over (VO) comes in. For VO, we can have our in-house voice artist or an outside voice talent record your videos narration or ad copy. This is important to do either prior to the video shoot or shortly thereafter.

Creation of Graphics

For some graphical elements, it’ll be important to begin drafting them during the production process rather than in post-production. In-depth animation, for example, would likely have its own set of pre-production, production and post-production steps.

Post-Production

Post-production is where your fruits of labor from the other steps start to come to fruition in the form of your video project!

Organizing Footage

It’s important to keep things tidy. By organizing the footage, the video editing portion can be done smoothly and efficiently.

Creative Development

While creative development takes place throughout the video production process, the specific creative development done in this stage focuses on finding appropriate stock photography, footage, music and sound effects, as well as creating any graphics not made during the production process.

Video & Audio Editing

The meat and potatoes of the post-production stage. Using the script and storyboard as a guide, we’ll take the raw footage and audio captured during production and create the first draft of the video project. After creating a rough assembly edit, we’ll begin adding the assets found, provided, or created during the creative development stage to add additional polish and flair.

Revisions

Once the first draft is complete, we’ll send it your way for revisions. Just as with the script and storyboard, we’ll work collaboratively with you to model and shape the first draft into the masterpiece you know it can be.

Final Approval & Picture Lock

Once we’ve gone through the revision phase, we’ll wait for you to give us final approval on the video. If everything is to your liking, we’ll continue on to the last two stages of the production process. This is sometimes referred to as “Picture Lock” as all of the visual elements, as well as most sound elements, will be “locked in” at this time.

Subtitles & Captions

At Commexis, we highly recommend videos have subtitles or captions created for them. Subtitles are often burned into the video picture directly, while captions have the option of being turned on or off on the platform where the video will eventually be uploaded.

Packaging

The final stretch! Now that your video is completely finished, we can deliver you the final files. Typically, we provide a high-definition master file for archival purposes, alongside additional files optimized for each social media platform. Thumbnails, caption files, and any other files would also be provided at this time.

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