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It's not that you are missing the point, but maybe you are.

Business Owners – You Cannot Know Your Campaign ROI without Knowing Your CAC

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Business owners are typically prone to two strategic flaws in their approach to measuring a return on their marketing investments

The first of these is related to the customer acquisition cost (CAC), basically, they don’t have a true understanding of how much it costs to acquire a customer. That may seem like basic math — it is, but it’s also complicated.

The second flaw is in dollar allocation as part of the CAC calculation, i.e. what is the correct investment of dollars to sales and marketing efforts required for profitability and growth.

The problem is that great ideas, innovative thinking, diligence and hard work will never be successful in the eyes of you, the company decision maker, without an honest understanding of the real cost.

Schedule a Free No Obligation CAC Audit where we will forever change the way you look at your digital marketing investment decisions.

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