Google Removes More Than 100 Bad Ads Per Second! – The Buyer’s Journey 18

Scam ridden ads, fake click-bait articles, and fraudulent advertisers aren’t just bad for Google, they’re bad for the whole industry. On today’s show, we discuss Google’s latest blog post explaining how they’ve banned over 3.2 billion ads, or 100 ads per second!

The Consideration Stage

The Consideration Stage is the second stage of The Buyer’s Journey and involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase.

A Scam By Any Other Name Would Be Just As Annoying

On the internet, a lot of people don’t like seeing ads. To make things worse, there’s tons of ads that are flat-out scams or purposely misleading. Some even seem innocuous while leading users to malware-ridden sites. Thankfully, they are doing their due diligence on their display ad network. According to their latest blog, Google was able to remove 3.2 billion ads in 2017. And they aren’t slowing down, either. Here are some interested stats on the search engine’s efforts to make their advertising ecosystem even better.

  • “Blocked 79 million ads in our network for attempting to send people to malware-laden sites.”
  • “Removed 400,000 of these unsafe sites last year.”
  • “Removed 66 million “trick-to-click” ads as well as 48 million ads that were attempting to get users to install unwanted software.”
  • Last year, Google removed 320,000 publishers from their ad network for violating our publisher policies.
  • Google also blacklisted nearly 90,000 websites and 700,000 mobile apps for violating those same policies.
  • In 2018 Google removed 2 million pages for policy violations each month.
  • “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy.”

Frankly, there wasn’t a ton of discussion this episode. Ultimately, this is a sign that Google is doing their job, and doing it well. An advertising ecosystem is only as strong as it’s weakest link, and Google is constantly looking to strengthen their links on a daily basis.

Check out our next episode where we’ll discuss a news article covering the Purchase stage of The Buyer’s Journey.

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