Amazon’s Latest Expansion: Shipping and Logistics Services – The Buyer’s Journey 34

Amazon is tackling logistics services with the brand-new Amazon Shipping. We explain the details of the newest competitor to USPS, UPS, and FedEx.

The Purchase Stage: A Refresher

The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What does your product’s packaging look like? If you offer a service, what does the online portal look like? On what device? These are all things that matter during the purchase stage. 

Prime Time

Amazon is reportedly expanding it’s shipping and logistics services. The program called “Amazon Shipping” is a full seller-to-customer shipping service. This means that invited sellers can sellers can package and label their goods in their warehouses, which Amazon will then pickup during the weekday and ship 7 days a week. According to This Just In’s (TJI) report, Amazon’s ground delivery services will reach most US destinations within 5 calendar days. Furthermore, TJI reports that Amazon Shipping is currently operational for sellers with warehouses in the greater Los Angeles, Chicago, and New York/New Jersey areas.

As we discuss at length in the podcast, this is a monumental shift for Amazon. While they’ve dipped their toes in the consumer shipping services with their Prime delivery services, this is another level. It’ll be interesting to see how they end up keeping with the likes of USPS, UPS, and FedEx going forward.

Check out our next episode where we’ll discuss a news article covering the Retention stage of The Buyer’s Journey.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

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