Smart Speakers To Out Class Tablets By 2021! – The Buyer’s Journey 43

Smart speakers are massively popular and a new global forecast by Canalysis shows their popularity will eclipse tablets by 2021.

The Consideration Stage: A Refresher

The Consideration Stage is the second stage of The Buyer’s Journey. It involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase.

Smart Speaker Dominance

Greg Sterling on Search Engine Land reports on the global forecast by Canalysis. Sterling’s write up reports that “the worldwide base of smart speakers will grow from approximately 114 million units this year to 208 million next year”. Furthermore, there’s an estimated 100 million units already installed.

For tablets, however, roughly 43 million were sold in 2018 by Apple. That’s by no means bad. However, with the expanding size of phones, it makes sense that the appeal would begin to dwindle.

The team believes this makes a lot of sense. Smart speakers are gaining in popularity with many homes adopting them. In addition, the quality of voice search and voice functionality is growing.

Check out our next episode where we’ll discuss a news article covering the Consideration stage of The Buyer’s Journey.

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