Google Might Make You Pay for Google My Business – The Buyer’s Journey 45

A recent survey from Google suggests that businesses may have to start paying for their Google My Business services. What can you expect? Tune in to find out.

The Retention Stage: A Refresher

The Retention stage of The Buyer’s Journey focuses on maintaining relationships with your current customers and clients. Ideally, your clients will be so happy with their experience that they’ll make another purchase from you. But clients and customers don’t always do this without a little push. There are specific tactics that are particularly effective during the Retention stage. One of the biggest tools is email marketing campaigns.

Google My Business…If You’ve Got the Cash

Barry Schwartz on Search Engine Land reports that Google is sending out surveys about Google My Business (GMB). Specifically, Google is asking businesses how much they would be willing to spend for GMB services. Schwartz explains what Google My Business is the best, “a free service from Google that gives businesses the ability to update their information and in exchange Google provides searchers with local search results that are accurate and relevant.”

Sean Bucher first saw the survey, sharing the discovery in a tweet.

At one point Google asks for you to choose potential services you’d like in Google My Business, and those that you wouldn’t.

The first in a series of options from the Google My Business survey that users will choose from to determine which services they prefer or do not prefer. The second in a series of options from the Google My Business survey that users will choose from to determine which services they prefer or do not prefer.

Afterwards, Google will compile these services and suggests packages that could be included in your monthly fee:

A selection of four options each showing a different combination of potential Google My Business services based on survey feedback.

Here’s a link to the survey if you want to check it out yourself.

Ultimately, there’s a lot to take from this. On one hand, it’s unfortunate to see Google taking away features that were previously free (if they do that at all). On the other hand, some of these options do seem like interesting avenues to explore for certain businesses. To that end, it might be worth it to pay for a GMG subscription.

Check out our next episode where we’ll discuss a news article covering the Advocacy stage of The Buyer’s Journey.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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