LinkedIn and Spotify’s Earnings Reports – The Buyer’s Journey 52

All this week we’re focusing on the earnings reports of the platforms we work with the most in our advertising campaigns. That includes Facebook, Instagram, Twitter, Google, Snapchat, Amazon, Spotify, and LinkedIn. We’ll be looking at the numbers and explaining what is most important for your marketing campaign. Today, we’re looking at LinkedIn’s earnings report and Spotify’s earnings report. We’ve got a breakdown of everything you need to know for each platform.

Microsoft and LinkedIn’s Numbers

Here are a couple quick-hit numbers from Microsoft’s earnings report via VentureBeat:

  • Revenue of $30.6 billion compared to $26.8 billion in Q3 2018.
  • Net income of $8.8 billion, up from $7.4 billion Q3 2018.
  • Earnings per share of $1.14, and increase from Q3 2018 of $0.19.
  • LinkedIn revenue jumped a solid 27%.

Spotify’s Numbers

And here are numbers from Spotify’s earnings report via Variety:

  • Spotify grew its paid subscriber rolls by 32% in the first quarter of 2019 — reaching 100 million Premium customers.
  • The company reported total Q1 revenue of $1.69 billion, topping analysts’ expectations of $1.64 billion.
  • Spotify posted a net loss of $158 million, versus a net loss of $189 million in the year-earlier period.
  • Ad-supported revenue grew 24% in Q1, to $141 million — which was short of Spotify’s expectations.

Todd Spangler on Variety reports that Spotify’s paid-subscriber base of 100 million is roughly double rival Apple Music, which had 50 million paid subs worldwide at the beginning of April, according to a Wall Street Journal report. However, according to that same report, Apple Music is having faster growth. The data tallies 28 million U.S. subscribers vs. Spotify’s 26 million in the States. There are 30 million Premium subs in North America in Q1 according to Spotify.

What Does It All Mean

While there was not much to say about LinkedIn in Microsoft’s earnings report, a 27% revenue growth is still quite strong. This growth comes on the heels of LinkedIn’s latest change to the platform’s reactions. While it isn’t reactions that are selling ads, it is a continued push by LinkedIn to foster engagement on the platform. By fostering engagement, LinkedIn can increase time on site and therefore increase ad impressions. While there has been some worry about LinkedIn’s fake profile problem, it seems to not have had a large effect.

Spotify’s earnings report shows great growth in key areas, namely paid subscribers and revenue. The growth has been encouraged by bundle deals throughout Q1 2019 with Spotify and Hulu.  In addition, Spotify has seen growth in India, as well, further strengthening international use.

Check out our next episode where we’ll discuss a news article covering the Consideration stage of The Buyer’s Journey.

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