Google Search Results List Podcast Shows and Episodes! – The Buyer’s Journey 55

Google search results list podcast episodes within the SERP page, allowing you to click to listen to any podcast you find that’s already on Google Podcasts.

The Retention Stage: A Refresher

The Retention stage of The Buyer’s Journey focuses on maintaining relationships with your current customers and clients. Ideally, your clients will be so happy with their experience that they’ll make another purchase from you. But clients and customers don’t always do this without a little push. There are specific tactics that are particularly effective during the Retention stage. One of the biggest tools is email marketing campaigns.

Google Search Results List Podcast and Podcast Episodes!

Google will be adding podcasts to their search results pages, allowing one-click listens to those shows on the Google Podcasts app.

Google Search Results List Podcast Shows on the SERP page.

Zack Reneau-Wedeen, the founder and head of product for Google Podcasts, tweeted May 9th that the feature would be releasing soon. This will also be supported on Android, iOS, and desktop browsers.

Reneau-Weeden says this is a “step toward making audio a first-class citizen across Google”. Personally, I’m happy to hear about this change. For one, it helps individuals find the content they’re looking for. In addition, it makes it much easier for users to listen to podcasts on Google Podcasts. For a while, this was really only doable on Android or through direct link to a podcast on desktop/iOS.

Check out our next episode where we’ll discuss a news article covering the Advocacy stage of The Buyer’s Journey.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

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