Google’s Mobile Search Redesign Adds “Ad” Label and Organic Listing Favicons – The Buyer’s Journey 61

Google’s mobile search redesign is adding a black “ad” label to ads and favicons to organic search results. We discuss if this will effect your marketing!

The Redesign

Google is doing away with the green ad label introduced in 2017. The green label is being replaced with a bold, black label in the top left of the listing. Previously, the green label was below the title of the site with the URL next to it. Its placement made it quite easy to not see when making a quick search (at least in my opinion). The new black label will appear at the top left corner of the listing and paired with the URL. This makes the ad much more noticeable. Check out the difference below:

Google's mobile search redesign showcasing the old green look of the ad placements compared to the black label on the placements.

Google’s mobile search redesign is also adding favicons to organic search listings. Those are the small image logos you can see in the Yosemite National Park service listing below.

Google's mobile search redesign showcasing the favicon for the National Park Service organic listing.

Favicons are in the same locations as the black ad label and help distinguish organic from paid listings. As Josh and I talk about on the podcast, we both really enjoy these icons. We think they make the listings really pop compared to a normal listing. And, as we’ve discussed on the show before, it might be the difference between your site getting noticed and your competitor’s. Search Engine Land’s Ginny Marvin explains how to set-up a favicon for your site in her piece.

For those interested in future changes to Google search results, this addition of favicons bodes well for future advances. “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source,” Google said.

Check out our next episode where we’ll discuss a news article covering the Purchase stage of The Buyer’s Journey.

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