New Leak Shows $9.99 Uber Eats Unlimited Delivery Pass – The Buyer’s Journey 63

A new leak reveals an unlimited delivery pass for Uber Eats at an affordable $9.99. Are subscriptions the future for food-delivery services? We discuss!

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Uber is changing it up once again! A new leak reveals a new subscription service for the Uber Eats food-delivery platform. The pass was first reported on by Josh Constine on TechCrunch. For $9.99 a month, the pass would waive the 15% service fee for ordering. The pass was discovered by Jane Manchun Wong, a reverse engineering specialist and a frequent tipster for Tech Crunch. 

An Uber spokesperson tells TechCrunch, “We’re always thinking about new ways to enhance the Eats experience”. The spokesperson didn’t elaborate any further, and clearly isn’t denying the claim.

In terms of saving, the Uber Eats Unlimited Delivery Pass can save quite an amount of money over time. If only takes a few instances of the 15% service fee to equal $10.

How Often Are People Actually Using Retail Subscription Services?

While not directly related to the Uber Eats pass, I did want to add some context about retail subscription services from eMarketer. According to a January 2019 survey from YouGov, between 80% and 85% of US internet users have never signed up for a retail subscription service. These subscription services include things like Blue Apron, Dollar Shave Club, and Birchbox.

Furthermore, eMarketer points out that “only 23% of grocery subscription box subscribers found the service valuable”per a November 2018 survey from Digitas and The Harris Poll. In addition, respondents were three times more likely to find TV and movie subscriptions valuable. Respondents were twice as likely to find music subscriptions valuable.

Uber Eats, then, falls in a bit of a different category: you’re waving a delivery fee, not a flat fee for food. Of course, for avid users of the app, this is a great boon. As Josh and I mentioned in the podcast, however, this is probably better for those living in or near cities. Josh in particular recalls his college days of using Uber Eats and Grubhub for food often.

If the leak is true, Uber Eats will have to find a way to leverage and scale their business to maintain users. After all, DoorDash and other food-delivery services already offer these kind of fee-waving subscriptions. Now, it’ll be a matter of which of the competition will be the best.

Check out our next episode where we’ll discuss a news article covering the Advocacy stage of The Buyer’s Journey.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

Matt McGrorty

Videographer / Podcaster

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