US Adults Time Spent With Mobile Surpassing TV for First Time – The Buyer’s Journey 72

For the first time US adults time spent on mobile is surpassing time spent with TV. In today’s episode we discuss what this means for both platforms!

Federal Express

According to eMarketer, 2019 marks the first year where US consumers will spend more time with their mobile devices than they do watching TV. As of 2019, the average US adult will spend more time on mobile devices (smartphones, tablets, etc), about 3 hours, 43 minutes, than they do with TV. The average US adult will spend 3 hours, 35 minutes watching TV this year, which equates to an 8 minute difference.

Mobile surpassing TV isn’t the whole story. Mobile phones are continuing to be an ever increasing force in our lives. The average US adult will spend 2 hours, 55 minutes on a smartphone in 2019, a 9-minute increase from 2018. The average for smartphone users in the US is a bit higher at 3 hours, 10 minutes per day.

As Greg Sterling points out in his piece, video content is heavily consumed across platforms. Sterling says, “this year consumers will spend 1 hour, 37 minutes daily with digital video compared with the 3 hours, 35 minutes watching TV.”

Interestingly, though somewhat unsurprisingly, digital audio accounts for the biggest share of time spent, with social media and digital video following. Of course, this makes sense. Most people are likely listening to music or podcasts on their phones during times when video isn’t suitable.

As we discuss in the podcast, TV is far from dying. 3 hours and 35 minutes is still a significant amount of time. As Len says, users are often watching TV and using their phones simultaneously.

Furthermore, mobile phones are able to find more use in other parts of the day. While at work, for example, someone might use their phone to check social media. At home, it’s possible they’re using their desktop. While these might be niche cases, it’s important to remember that phones are almost always with us. Our TVs are not.

Check out our next episode where we’ll discuss a news article covering the Advocacy stage of The Buyer’s Journey.

Tune into more of The Buyer’s Journey by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

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