Tip Tuesday: Understanding Long-Tail Keywords

Many people hear the term “keyword” with regard to SEO or digital marketing and think of short search terms such as “Digital Marketing,” “Digital Marketing Agency,” or maybe even “Digital Marketing Agency Near Me.”  These are all excellent example of keywords that we might want to optimize a website for, but the concept of a keyword in SEO and digital marketing can go so much deeper than this. In the highly competitive world of SEO where Google’s algorithm is changing regularly there are opportunities that go far beyond short search terms. They are known as “Long-tail Keywords,” and they can provide you opportunities to reach clients who are searching for more specific search terms.

What Is a Long-Tail Keyword?

Actually, “What is a long-tail keyword?” is a great example of a long-tail keyword!  I know it is more like a question or a sentence than a “word,” but that is often what we consider a long-tail keyword. Long-tail keywords are often posed as questions to Google from someone looking for more specific information about a product, service, industry and more. Some examples could include:

  • What is the difference between an SEO agency and a digital marketing agency?
  • How long does it typically take for a new business to get ranked on Google?
  • How do I know if my website is mobile friendly?

When questions like these get typed into a search, Google is going to be looking for relevant answers for their searchers. Why not be their local resource?

Ranking for Long-Tail Keywords

Depending on the industry you are in, you could be competing for shorter keywords against well-known franchises or competitors with sky high advertising budgets. While you are duking it out for some of those first page rankings why not go after some long-tail keywords that your competitors may have missed?  You might have a clear path to great rankings for keywords your potential clients are typing in.

Creating Long-tail Keyword-Friendly Content

Most long-tail keyword friendly content comes in the form of blogs and website resource pages. It isn’t hard to create. Just think of some of the common questions you get asked by clients and create helpful content as a resource.

Other Benefits of Long-tail Keyword-Friendly Content

Beyond helping with rankings on Google search, long-tail keyword friendly content also tends to resonate well on social media platforms. By being informative and answering important questions, it stands a better chance of getting shared and “liked.”  This creates another great opportunity for you to bring more people to your website and to potentially get more clients.

Most importantly, by building helpful content within your website and going the extra mile for your potential clients, you are building your reputation as an authoritative resource within your field. Not only will your potential clients take notice, but Google will as well. If you are ready to take advantage of the many benefits of long-tail keywords, all you have to do is think like your clients and get writing!

Amy Leach is Commexis’ SEO project manager. She has a BFA from Rowan University with minors in music and art history.

Join the Commexis mailing list