Why WordPress is Right for Your Business

Why WordPress is Right for Your Business

Have you ever run into a problem with your website and felt helpless, knowing that it would require the expertise of multiple people and take hours to fix? It happens to everyone, and as code fluency becomes more of an expectation across various industries, you may find yourself out of luck. That’s where WordPress comes in. If you’re looking to find a balance between a customizable website without the commitment of a code-heavy platform, then you may want to consider a migration to a WordPress website for your business.

Usability

It’s actually not quite as hard as it sounds, and there a ton of benefits to switching to WordPress for business use. You can create a polished, fully professional website without much coding experience, and with the ever-growing number of plugins available, you can tailor your site to your vision. Whether your industry is B2B or B2C, WordPress is built for high-traffic and high-inventory ecommerce businesses.

The Great Migration

The migration process is no different. Again, coding experience with WordPress is always helpful, but not necessary thanks to its automated features. If your current website has a CMS, then there’s a high chance that the long list of content-importing scripts that WordPress provides will have a match for the files from your old site. This is incredibly helpful because it automates the data import method for almost all of your files. Even if you don’t use a CMS, WordPress can accommodate with a manual migration that also tracks all changes, so it can be as painless as possible.

Customization

Once your site has made the transition, you can now start to address all the new resources at your disposal to help customize your website. For one thing, you can edit from anywhere. For most static HTML sites, you need to have access to your server, and then download the actual HTML files and dig through the code in order to make changes. The WYSIWYG layout of WordPress means that you can edit from anywhere without jumping through all of the typical hoops.

The same goes for templates, headings, and other design aspects. You can always go in and alter the code, but for design, it can be much easier to edit and maintain your website in a more intuitively visual way, and you may be able to save a lot of money on a web designer by doing it yourself. Templates are very handy in terms of cleaning up and resolving inconsistencies in your design, which can cut down on maintenance costs. Templates standardize operations on multiple pages, meaning that headings, color schemes, fonts, etc. will be uniform, cleaning up the look of your site automatically.

Plugins

With over 43,000 registered plugins, and over 20,000 of them free, you have virtually endless options for quickly and easily developing your website. Whether its for ecommerce, themes, SEO, blogging, forums, video, performance, tracking, or whatever you can think for your website and business, it’s there that your disposal and they are all easily installed.

Scalability

Finally, the last question may be the most important: Is there room for growth? One of WordPress’ greatest assets is its scalability. With proper hosting practices, your WordPress site can potentially hold thousands of pages without compromising performance. The plugins are there to help you optimize your performance capabilities, and WordPress support is there with the more complicated parts of high-volume sites, such as CDNs, and they even offer WPEngine, which is a hosting service provider that is specifically tailored to WordPress sites.

If you’re thinking about migrating your website over to WordPress, then you’re in good company. Thousands of websites have made the switch and gained freedom from the burden of going it alone. In the past, WordPress has gotten a bad rap for being labeled a blogging platform, but it is so much more than that. WordPress can accommodate all of the features of a big ecommerce platform, but at a fraction of the cost and with much less technical knowledge. If you’re looking to gain independence for your website, then WordPress is the way to go.

We’ve converted hundreds of websites to WordPress. If you’d like to explore this possibility for your website, contact us.

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