The Buyer’s Journey: Purchase Stage

The buyer is prepared to make a purchase decision

Work in this stage can include:

Search Engine Optimization
Google AdWords
Google Maps
Review Management
Conversion Optimization
Landing Page Design & Development
Email Design, Development & Marketing
Order Form
Facebook Retargeting Ad
Instagram Retargeting Ad
Twitter Retargeting Ad
LinkedIn Retargeting Ad

The average cost per click for lawyers is $6.46. 85% of Google’s revenue comes from advertising.

38% of people say Facebook will influence purchase decisions

62% of people 25-54 follow brands on Facebook

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.

93% of consumers say online reviews impact their purchasing decisions

89% of consumers read businesses’ responses to reviews

38% of consumers are more likely to buy from a company if they offer live chat support

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