• Last Week in Digital Marketing News – Apr. 24, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - April 24, 2017

  • Pros and Cons of Influencer Marketing Strategies

    Each Friday, the Commexis blog features a post from one of our experts about a trending topic in digital marketing. This week, Phillip Brooks, our digital and creative strategist looks at the pitfalls and advantages of influencer marketing strategy. Influencer marketing platform Linqia recently released a study that analyzes how influencer marketing is being used by today’s marketers. According to the data found in their report, 86 percent of marketers today are employing influencer marketing strategies as part of their overall marketing plans. That’s a pretty overwhelming mandate for a strategy that many companies don’t fully understand. Bloggers and other…

    Phillip Brooks - April 21, 2017

  • Tip Tuesday: Content Remains King for Digital Marketing in 2017

    Despite an average of 29 percent of a company’s marketing efforts being spent on digital content marketing, only one-third polled by the Content Marketing Institute rated their content marketing efforts “very effective.” Much of this is due to a lack of strategy as opposed to a lack of content. In the old days of SEO, having more content was better. However, with new updates to Google taking effect, the quality of the material matters more and more. There is a higher impact from targeted, well-thought-out content as opposed to a ton of content that has the keyword multiple times. So,…

    Lauren Wainwright - April 18, 2017

  • Last Week in Digital Marketing News – Apr. 17, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - April 17, 2017

  • Last Week in Digital Marketing News – Apr. 10, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - April 10, 2017

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