• Commexis On Net Neutrality: What It Means For Your Business

    The FCC just ruled to repeal Net Neutrality laws in a 3-2 vote. We’ve already received numerous e-mails asking the following: What is Net Neutrality, and what does this mean for your business going forward? Commexis Lead Strategist Phillip Brooks and SEO Project Manager Amy Leach are sitting down to answer these questions and more. Here are some additional links with more information regarding Net Neutrality and today’s FCC vote: Save The Internet – What Is Net Neutrality? The New York Times – F.C.C. Repeals Net Neutrality Rules The Verge – The FCC Just Killed Net Neutrality Slate – Net…

    Matt McGrorty - December 14, 2017

  • Commexis Cast Daily – Dec. 14, 2017: Google Says Goodbye to “First Click Free”

    Today’s Commexis Cast discusses Google’s decision to end their “first click free” policy for publishers. Plus, 5 ways to maximize your video strategy on Facebook, and new stats on using Instagram to reach millennial women. Marketing Land’s Ben Barokas details the end of Google’s “first click free” much to the delight of publishers. Now, the decision of whether or not to paywall content, and how to do so, will be completely in the publishers hands. And with that, Barokas comments, “almost a fifth of online users are willing to pay for an ad-free browsing experience, according to Nielsen Media Labs,…

    Matt McGrorty - December 14, 2017

  • Commexis Cast Daily – Dec. 13, 2017: Tweet Threads, Insta Hashtag Following, And Facebook Watch is Slow To Gain Traction

    Today’s Commexis Cast discusses the integration of tweet threads into Twitter’s native UI, Instagram allowing users to follow hashtags, Facebook Watch and Facebook Marketplace’s slow growth, and Pinterest tops the 3rd most used search engine. People love them, but on desktop tweet chains, threads, or storms (pick your poison) are a nightmare to read. With that in mind, Twitter now has a dedicated Tweet thread button, allowing users to quickly chain together their tweets. In addition, users can now easily read tweet threads by clicking a “show thread” button beneath a tweet in that thread. Twitters expansion of it’s platform…

    Matt McGrorty - December 13, 2017

  • Commexis Cast Daily – Dec. 11, 2017: The Dark Side of E-mail Trackers

    Today’s Commexis Cast discusses Wired’s report on e-mail trackers: their prevalence, the usefulness, and the unexpected dark side of the data. Plus, traditional advertising is still an importance piece of the puzzle in a growing digital world. Wired’s Brian Merchant explains the rise of embedded e-mail trackers in correspondence, and the users aren’t just businesses, but friends and family, too. 269 billion e-mails are sent everyday, Merchant explains, and over 40 percent of those contain trackers. Merchant warns that scammers could use the data gathered from these trackers (Time Opened, IP Address, Location, Type of Device That Opened the E-mail)…

    Matt McGrorty - December 11, 2017

  • Commexis Cast Daily – Dec. 08, 2017: Omni-Channel Video Ad Spend Rising!

    Today’s Commexis Cast discusses eMarketer’s latest report on cross platform video ad spending. Plus, the dangers of non-disclosure influencer marketing. eMarketer’s latest report dives deep into omnichannel video ad spend, revealing some interesting thoughts and eye-opening numbers.  The rise of ad share budget spend on cross-platform tv/video has risen 4% since last year. Not to mention the sheer number of simultaneous internet & TV users, which is expected to jump 20+ million by 2019. Finally, programmatic ad spend for cross-platform video is expected to increase, as well, taking up 75% of video ad spend total. The Cast weighs in on…

    Matt McGrorty - December 08, 2017

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