• The IKEA Catalog Is Expanding Its Iconic Print Listings to Pinterest – The Buyer’s Journey 73

    The IKEA catalog is moving from print to the digital realm on Pinterest. How successful has this move been, and what’s next for the Swedish brand? We discuss! The IKEA Catalog’s Big Move According to Hilary Milnes on Digiday, IKEA is transition its print catalog to Pinterest. The IKEA catalog, running at 200 pages at times, is iconic for the brand. However, it wasn’t without it faults. The new move aims to give the catalog somewhere it can truly live other than on IKEA’s own website. Milnes spoke to IKEA media project manager Kerri Longarzo who said, “We didn’t want…

    Matt McGrorty - June 14, 2019

  • US Adults Time Spent With Mobile Surpassing TV for First Time – The Buyer’s Journey 72

    For the first time US adults time spent on mobile is surpassing time spent with TV. In today’s episode we discuss what this means for both platforms! Federal Express According to eMarketer, 2019 marks the first year where US consumers will spend more time with their mobile devices than they do watching TV. As of 2019, the average US adult will spend more time on mobile devices (smartphones, tablets, etc), about 3 hours, 43 minutes, than they do with TV. The average US adult will spend 3 hours, 35 minutes watching TV this year, which equates to an 8 minute difference….

    Matt McGrorty - June 13, 2019

  • FedEx’s Express Delivery Contract With Amazon Is Ending – The Buyer’s Journey 71

    FedEx’s express delivery contract with Amazon is ending. Now the shipping giant now aims to focus on the broader e-commerce market. We discuss what this means for Amazon. Federal Express Last Friday, FedEx announced it will not be renewing its express delivery contract with Amazon. FedEx said in their statement that this change will not impact any existing contracts with Amazon. In addition, FedEx says that “Amazon.com is not FedEx’s largest customer. The percentage of total FedEx revenue attributable to Amazon.com represented less than 1.3 percent of total FedEx revenue for the 12-month period ended December 31, 2018.” FedEx continues, “There…

    Matt McGrorty - June 12, 2019

  • Google Core Algorithm Update: The First Numbers – The Buyer’s Journey 70

    A new Google core algorithm update is rolling out this month and we’ve got numbers on the initial effects of the changes. Google’s Core Algorithm Update Earlier this month Google pre-announced a new core algorithm update. This is a big change, as typically Google doesn’t give notice on core algorithm updates. Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL — Google SearchLiaison (@searchliaison) June 2, 2019…

    Matt McGrorty - June 11, 2019

  • Facebook’s Video Creation Kit Gets New Features! – The Buyer’s Journey 69

    Facebook’s Video Creation kit is getting new features that make resizing videos into multiple formats even easier, plus new saving and sticker options! What’s an Aspect Ratio? Facebook video ads are incredibly popular and effective. While any form of video advertising is a step up from having none, not all video is made equal. In particular, Facebook likes video that isn’t the typical 16:9 aspect ratio. An aspect ratio is ratio between the length and width of an image or screen, in this case video. The 16:9 aspect ratio is the normal ratio of programs you seen on TV, YouTube,…

    Matt McGrorty - June 10, 2019

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