• Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94

    It’s podcast week day 4! Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. On today’s episode we talk all about that report focusing on digital audio listening. How does it compare to terrestrial and what’s ad spend like? Digital vs Non-Digital eMarketer’s latest report shows that non-digital audio is still the king, but not for much longer. Digital audio will beat non-digital sources by 2020 according to an eMarketer forecast. And much of that is because of streaming audio and podcasts. More than three-quarters of US internet users will listen to digital…

    Matt McGrorty - August 23, 2019

  • Mobile Podcast Listening is On The Rise! – The Buyer’s Journey 92

    It’s podcast week day 2! On today’s episode we talk all about a new study from Adobe Analytics on the rise of mobile podcast listening. What does this mean for podcasters and advertisers? We discuss! A Mobile Future George Nguyen reports on Search Engine Land that podcast mobile app usage has risen 60% since January 2018. That’s according according to a study conducted by Adobe Analytics. Furthermore, podcasting’s growth is expected to continue as 45% of listeners say they will listen to more podcasts in the future. One bombshell finding from the stud is that 25% of current podcast listeners began…

    Matt McGrorty - August 21, 2019

  • Podcasts Now Listenable In Google Search Results – The Buyer’s Journey 91

    It’s podcast week day 1! On today’s episode we talk all about Google’s latest search result update that lets you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss! As Easy As 1, 2, 3 Google’s latest search engine update, as they discuss on their blog, makes finding and listening to podcasts super easy. The example Google uses is if you search for “podcasts about Awkwafina. The search engine will then show you playable episodes in search results right alongside web pages, news, images, and videos. Google says they surface…

    Matt McGrorty - August 20, 2019

  • Featured Snippets Get A Google Algorithm Update To Stay More Up To Date – The Buyer’s Journey 90

    Google released an algorithm update that will help featured snippets stay fresh and up to date. Here’s what you need to know. A Feature for The Featured Snippets Google’s Vice President of Search Pandu Nayak announced on their blog an update to featured snippets that aims to keep them up to date. In essence, Nayak explains that sometimes searches must be timely, such as income tax brackets. You’re likely looking for the 2019 answer. Other times, searches are more evergreen. Searching for why a sunset is red isn’t likely to have much variance in answer. Nayak says, “Here are some examples…

    Matt McGrorty - August 16, 2019

  • Too Much Brand Communication? Are You Hitting The Sweet Spot? – The Buyer’s Journey 89

    A new eMarketer report by Rimma Kats discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded! 2 Fast 2 Furious It’s possible that retailers are sending out too many brand communications. eMarketer’s latest looks at a data from Yes Marketing to break down what’s really going on. Yes Marketing found that an average of six in 10 US digital shoppers they feel the number of communications they get from retailers is “just right”. And that means that 4 in 10, or 40%, think they’re getting too many or too…

    Matt McGrorty - August 15, 2019

Recent Posts