• Commexis Cast Daily – Oct. 16, 2017: Safari’s Attack on 3rd Party Tracking

    Today’s Commexis Cast discusses Apple’s latest update to Safari, which aims to hinder the effectiveness of third-party tracking software. Marketing Land’s Tim Peterson reports that Facebook’s ability to track web visits on third-party pages has been reduced due to the browser update, which might spell trouble for advertisers. And Ross Benes on Digiday tells of publisher woes with the new app, some of which have lost 10-20% of their CPM going into the 4th quarter due to the update. What does this mean in the broader picture? And what should you do in the advent of these changes? Phillip and…

    Matt McGrorty - October 16, 2017

  • Commexis Case Study: Alloy Silverstein Accountants and Advisors!

    Commexis presents our case study video for Alloy Silverstein’s website overhaul. Here’s an except from our work page that explains more on the project: “Alloy Silverstein’s website needed a complete overhaul. The site had grown stale and unwieldy. The accounting firm brought Commexis in to complete the redesign and build a custom WordPress website. In addition to updated aesthetics, the site was also in desperate need of a reorganization of its products and services pages.”   Check out our Work page for more projects showcasing our web, print, branding, and digital marketing services.

    Matt McGrorty - October 13, 2017

  • Commexis Cast Daily – Oct. 13, 2017: Is Influencer Marketing As Good as You Think?

    Today’s Commexis Cast discusses a story by Digiday’s Shareen Pathak on DSW’s use of influencer marketing. Other companies, such as Pinterest, are creating new initiatives to connect influencers and brands, as well. But some studies suggest that influencer marketing is rife with ad fraud potential. Is influencer marketing the next big thing, and will it work for our brand? The Cast weighs in. Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to…

    Matt McGrorty - October 13, 2017

  • Commexis Case Study: The Penn Center for Innovation’s Commercialization Guide!

    Commexis presents our case study video for the Penn Center for Innovation’s Commercialization Guide. Anthony Finuoli, Commexis’ Vice President of Creative, designed the booklet to help PCI’s inventors have a handy, on-hand solution to their commercialization questions. The Penn Center for Innovation, part of the University of Pennsylvania, has a rich history in the city of Philadelphia. Anthony and our team worked hard to ensure that the commercialization guide reflected Penn’s roots while also meeting their informative needs. For more on our work with the Penn Center for Innovation, check out our Case Studies page.

    Matt McGrorty - October 10, 2017

  • Commexis Cast Daily – Oct. 10, 2017: Retailers and the 26 Year Old Millennial

    Today’s Commexis Cast discusses Ellen Bryon’s report on the Wall Street Journal about retailers new targeted demographic: the 26-year-old millennial. These new homeowners are a different breed from their Gen X counterparts and often hit life milestones at a slower pace than previous generations. With extracurricular activities, video games, and other factors affecting their ability to learn certain home maintenance and improvement skills, many retail stores are creating video tutorials to answer simple questions. The Cast breaks down just how effect this has been for the retailers, and how important video can be for your business. Today’s cast: Len Ward…

    Matt McGrorty - October 10, 2017