• How to Keep Up with the Ever-Changing Facebook Algorithm

    Facebook is constantly changing. How many of you remember when it was started solely for college students? Now it is the biggest social platform out there with close to two- billion users. With that many users, they are constantly tweaking the news feed algorithm to make sure users are seeing what they want. Facebook CEO Mark Zuckerberg revealed that you only see a fraction of the 1,500 or more stories that are aimed toward you. With 100,00 variables to decide whether a post is relevant, how can you make sure your business is being seen? Engaging Content Creating engaging content…

    Rebekah Milsted - June 23, 2017

  • CommexisCast 05: Choose-Your-Own-Adventure!

    In today’s CommexisCast, the team talks about the stories covered in this week’s Last Week In Digital Marketing for June 19 update as well as the potential advertising implications of the branching narratives in Netflix’s “Choose-Your-Own-Adventure” programming. Let us know your thoughts on these topics and other digital marketing stories in the comments below!

    Phillip Brooks - June 22, 2017

  • Is 360-Degree Video a fit for your Digital Marketing Campaign?

    360 degree video has become a bit of a craze within the last year or two. For those who aren’t familiar, 360-degree video is a video that allows viewers to shift where they’re looking while watching in, you guessed it, a 360-degree view. This is done by stitching together video taken from 2 or more lenses on a camera. 360-degree video has become much cheaper recently, allowing consumers to obtain these special cameras for around $400 or less. For example, the Ricoh Theta S is about $350 and Samsung’s Galaxy Gear 360 can be found for about $200-$250. In addition,…

    Matt McGrorty - June 20, 2017

  • Last Week in Digital Marketing News – June 19, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - June 19, 2017

  • Commexis Tools of the Trade: Buzzsumo

    In this inaugural edition of the Commexis: Tools of the Trade video series, Commexis Creative and Content Strategist, Phillip Brooks, walks us through Buzzsumo, a tool he uses to curate and research content for our clients. Said Phillip, “Buzzsumo is an invaluable resource for content marketers and anyone who needs to identify influencers in particular verticals. The ability to set up alerts for certain keywords or topics is invaluable when you’re looking for the best-performing content out there.”  

    Melissa Shaine - June 16, 2017