• Commexis Cast – July 16, 2018: Brand Safety: Instagram Clarifies Verification Process

    Today’s Commexis Cast discusses Instagram clarifying their verification process for brands and creator hoping to get their blue check-marks following an influx of scams offering verification in exchange for thousands of dollars. David Cohen on Adweek reports that the Facebook owned social media platform is shedding light on it’s verification process to help ensure better transparency with brands and creators. The new form will ask “all accounts that are notable and authentic” for a full name, a list of usernames, and a photo ID to prove their identity. While transparency is at the forefront of this change, the elimination of…

    Matt McGrorty - July 16, 2018

  • Commexis Cast – July 13, 2018: Pandora and Snap Partner, Open Up Potential Marketing Opportunity In Future

    Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a user listening to a song on Pandora has to hit the share button, and then the “Share on Snapchat” button. Then, Snapchat will open to a snap themed around the album art of the song. Users can then send the song to a friend who will be able to listen…

    Matt McGrorty - July 13, 2018

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast – July 11, 2018: YouTube Puts $25 Million Towards Fake News Fight

    Today’s Commexis Cast discussed YouTube’s latest initiative against conspiratorial and “fake news” content on the platform that comes with a hefty $25 million dollar price tag. John Glenday on The Drum explains that the initiative involves a push to have YouTube viewed as a more “authoritative” news source. You may remember the myriad of past controversies involving conspiracy content on the YouTube kids app, as well as their inclusion of Wikipedia excerpts beneath those videos on the normal site and app (without informing Wikipedia of this decision). YouTube will be more thoroughly verifying content it considers to be “authoritative”, but…

    Matt McGrorty - July 11, 2018

  • Commexis Cast – July 10, 2018: Google’s Page Speed Update Rolls Out!

    Today’s Commexis Cast breaks down what the Google’s “Speed Update” means for their search algorithm and your rankings. Barry Schwartz on Search Engine Land reports that Google updated their original blog post on the Speed Update confirming that it will begin to roll out starting July 9th. The update that focuses on mobile page speed in particular, Google says, will only effect the slowest of the slow sites. For those with fast sites that think boosting their site speed even more might help, Schwartz has a great FAQ from January, when the update was first announced, that clarifies making a…

    Matt McGrorty - July 10, 2018

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