• Pinterest’s New Conversion Features – The Buyer’s Journey 38

    Pinterest is adding new conversion features to make running campaigns on its platform even easier. What do they do and how do they work? We discuss on today’s show! The Consideration Stage: A Refresher The Consideration Stage is the second stage of The Buyer’s Journey. It involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase. Visual Search Success Pinterest is adding new conversion features to their ad campaigns, according to a blog post. The first feature is conversion optimization. Conversion optimization optimizes Promoted Pins for specific consumer actions,…

    Matt McGrorty - April 23, 2019

  • Facebook Prototypes a Story Style Newsfeed – The Buyer’s Journey 37

    Facebook is prototyping a new newsfeed design, one based on the easily swipe-able Stories featured on Facebook and Instagram. But is the new Facebook prototype the best for the platform? We discuss. The Awareness Stage: A Refresher The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. Swipe Away Facebook is testing a new swipe-able newsfeed akin to their Stories feature. The new design, which mixes Stories and regular newsfeed posts together, was discovered by Jane Manchun Wong within the…

    Matt McGrorty - April 22, 2019

  • Lush UK Says Goodbye To Social Media – The Buyer’s Journey 36

    Tired of the algorithm, Lush UK is saying goodbye to its organic social media presence in favor of chat bots, phone calls, and email. Many marketers think it won’t last. The Advocacy Stage: A Refresher The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments…

    Matt McGrorty - April 19, 2019

  • Are You Sure? Apple Introduces New Subscription Confirmation Box – The Buyer’s Journey 35

    Amazon is tackling logistics services with the brand-new Amazon Shipping. We explain the details of the newest competitor to USPS, UPS, and FedEx. The Retention Stage: A Refresher The Retention stage of The Buyer’s Journey focuses on maintaining relationships with your current customers and clients. Ideally, your clients will be so happy with their experience that they’ll make another purchase from you. But clients and customers don’t always do this without a little push. There are specific tactics that are particularly effective during the Retention stage. One of the biggest tools is email marketing campaigns. Prime Time Apple is introducing…

    Matt McGrorty - April 18, 2019

  • Amazon’s Latest Expansion: Shipping and Logistics Services – The Buyer’s Journey 34

    Amazon is tackling logistics services with the brand-new Amazon Shipping. We explain the details of the newest competitor to USPS, UPS, and FedEx. The Purchase Stage: A Refresher The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What does your product’s packaging look like? If you offer a service, what does the online portal look…

    Matt McGrorty - April 17, 2019

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