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Elephant in the Room

Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

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The Customer Acquisition Cost Super Episode | Building a Better CAC #7

Today we're discussing a variety of questions and concerns regarding the Customer Acquisition Cost. What makes up the CAC? Why is it a bad idea to remove marketing efforts from your Customer Acquisition Cost? And more! 

What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: How is my investment in Digital Marketing allocated?

What Is My Investment in Digital Marketing? | Building a Better CAC #4

Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on question five: What is my investment in Digital Marketing?

What is the Lifetime Value and Lifetime Value Ratio of My Customer? | Building a Better CAC #3

Today’s episode continues a six part series focused on our 3:1 in 18 process. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

What is My Customer Acquisition Cost? | Building a Better CAC #2

Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

Numbers Make Cowards of Us All

From a purely simplistic view, when you reach the investment stage of your sales and marketing strategy, you will need to understand three things: Your gross margins Your operating expenses Your targeted net profit

What is My Revenue Target? | Building a Better CAC #1

Today’s episode begins a six part series focused on our 3:1 in 18 process. Today’s question: What is my Revenue Target?

Paint can with brush

The Paint Can Lesson

One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...

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