A Medley of Digital Media

Original Programming from Commexis

- December 14, 2017

The FCC just ruled to repeal Net Neutrality laws in a 3-2 vote. We’ve already received numerous e-mails asking the following: What is Net Neutrality, and what does this mean for your business going forward? Commexis Lead Strategist Phillip Brooks and SEO Project Manager Amy Leach are sitting down to answer these questions, and more.

- December 14, 2017

Today’s Commexis Cast discusses Google’s decision to end their “first click free” policy for publishers. Plus, 5 ways to maximize your video strategy on Facebook, and new stats on using Instagram to reach millennial women.

- December 13, 2017

Today’s Commexis Cast discusses the integration of tweet threads into Twitter’s native UI, Instagram allowing users to follow hashtags, Facebook Watch and Facebook Marketplace’s slow growth, and Pinterest is the 3rd most used search engine.

- December 11, 2017

Today’s Commexis Cast discusses Wired’s report on e-mail trackers: their prevalence, the usefulness, and the unexpected dark side of the data. Plus, traditional advertising is still an importance piece of the puzzle in a growing digital world.

- December 08, 2017

Today’s Commexis Cast discusses eMarketer’s latest report on cross platform video ad spending. Plus, the dangers of non-disclosure influencer marketing.

- December 07, 2017

Today’s Commexis Cast discusses Visa new “signature sound”, a sound that will play during transactions in store and after online and mobile purchases. Plus, Wish.com’s viral Facebook ad mix-up.

- December 05, 2017

Today’s Commexis Cast discusses YouTube’s Year of Year decline in video ad spend compared to OTT services such as Hulu and Roku, and brand safety issues may be a cause. Plus, Google PLA impressions rise 42%!

- December 04, 2017

Today’s Commexis Cast discusses Facebook’s latest testing with pre-roll ads for Facebook Watch, and amazing numbers on the Duopoly’s ad growth for 2018. Digiday’s Shareen Pathak breaks down Facebook’s experiments with pre-roll ads despite the company’s prior distaste for the ad type. The goal is to potentially reduce the amount of views lost to mid-roll ads which many publishers are receiving complaints about from watchers.

- November 17, 2017

Today’s Commexis Cast recaps the best stories from this week’s show. Adobe predicts over $20 billion revenue generated from e-mail marketing this holiday season, co-viewing on streaming services opens doors for brands that’d otherwise be closed, and you use your phone at least 47+ times a day.

- November 16, 2017

Today’s Commexis Cast discusses Deloitte’s latest numbers on mobile usage for business, and what you need to do to stay up to date.

- November 15, 2017

Today’s Commexis Cast discusses Mozilla’s move to break its contract with Yahoo, the power of co-viewing on OTT devices for brands, and LinkedIn’s new career advice service.

- November 14, 2017

Today’s Commexis Cast discusses Snapchat adding context cards to it’s sponsored filters and lenses, Facebook’s Events app is getting a rebranding, and e-mail marketing is expected to generate $20 billion this holiday season.

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