Digital Media

Original Programming from Commexis

- September 04, 2018

A Google and Mastercard deal gives Google access to anonymous credit card data for better on-to-offline tracking, raising consumer data privacy concerns.

- August 30, 2018

Facebook Groups are gaining access to Facebook pixel, which will help marketers better track user interaction and engagement in the popular page type.

- August 24, 2018

Today’s Commexis Cast is all about experiential marketing; what works, doesn’t work, how to measure ROI, and HBO and Bumble’s interesting team-up.

- August 21, 2018

Google just released expandable featured snippets for some search results, and our SEO Project Manager Amy explains what you need to get one.

- August 15, 2018

On today’s Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative.

- August 10, 2018

On today’s Commexis Cast we cap off the the final day of Influencer Marketing week with a reminder of just how vital influencers can be in the advocacy stage of the buyer’s journey.

- August 09, 2018

On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected.

- August 06, 2018

Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings. 

- August 03, 2018

Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. 

- July 27, 2018

Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count.

- July 25, 2018

Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses.

- July 24, 2018

Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture.

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