Media Category: News
The Paint Can Lesson
One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...
The Facebook Dilemma – Advertisers, We Have A Problem!
Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.
Facebook and Google Determine Your Customer Acquisition Cost – Not You
You have lost control of how you allocate the components of your customer acquisition cost.
A Purple Cow and a Sack of Cash
If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.
What’s the Difference Between Earned, Owned, and Paid Media? | Ads 101
Today we’re answering the question: What’s the difference between Earned, Owned, and Paid Media?
Voice Search SEO: How To Make Your Content Get Noticed – The Buyer’s Journey 99
Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year.
The Buyer’s Journey: Where And How To Spend Your Digital Marketing Budget – The Buyer’s Journey 97
The purple cow is a common marketing term that originates from Seth Godin’s book The Purple Cow. In essence, your business’s purple cow is something that differentiates it from the competitors.
The Lifetime Value Ratio: How To Figure Out Your Digital Marketing Investment – The Buyer’s Journey 96
If you’re struggling with your digital marketing investment, this episode is for you.
Get Out Of The Digital Weeds? The State of the Industry – The Buyer’s Journey 95
Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do?