Your customer has a decision-making process and it is called, “The Buyer’s Journey.” The Commexis Audit Process and Roadmap Reporting Dashboard will help you properly allocate your marketing budget across this decision-making process.
The Buyer’s Journey
Let’s get to know the 5 stages of The Buyer’s Journey
Awareness
The buyer becomes aware of a pain point or need.
To address top-of-the-funnel deficiencies also known as brand building, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, Spotify, LinkedIn, Twitter, and Snapchat. Here are sample ads you would see on these platforms.
Consideration
The buyer explores solutions for the pain point or need.
To address lead and prospect deficiencies in the funnel, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, Constant Contact, or Mailchimp and select lead generation programs. Here are sample ads you would see on these platforms.
Purchase
The buyer is prepared to make a purchase decision.
To fix proposal and close rate deficiencies in the funnel, marketing budget allocation in this stage should include digital platforms like Google, Facebook, LinkedIn, Constant Contact, or Mailchimp, and a live chat option on your website. Here are sample ads you would see on these platforms.
Retention
The buyer establishes brand loyalty through seller initiatives.
For retention stage deficiencies, like account-based marketing, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, LinkedIn, Twitter, Snapchat, Constant Contact or Mailchimp, and a sales CRM. Here are sample ads you would see on these platforms.
Advocacy
The buyer is pleased and shares positive feedback.
Marketing budget allocation in this stage should include digital platforms Facebook, Google, YouTube and select reputation management platforms. Here are sample ads you would see on these platforms.
The Roadmap Reporting Dashboard
Eliminate The Wall Between Finance and Marketing.