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The Buyer’s Journey

Your customer has a decision-making process and it is called, “The Buyer’s Journey.” The Commexis Audit Process and Roadmap Reporting Dashboard will help you properly allocate your marketing budget across this decision-making process.

Let’s get to know the 5 stages of The Buyer’s Journey

Man climbing mountain

Awareness

The buyer becomes aware of a pain point or need.

To address top-of-the-funnel deficiencies also known as brand building, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, Spotify, LinkedIn, Twitter, and Snapchat. Here are sample ads you would see on these platforms.

Consideration

The buyer explores solutions for the pain point or need.

To address lead and prospect deficiencies in the funnel, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, Constant Contact, or Mailchimp and select lead generation programs. Here are sample ads you would see on these platforms.

Purchase

The buyer is prepared to make a purchase decision.

To fix proposal and close rate deficiencies in the funnel, marketing budget allocation in this stage should include digital platforms like Google, Facebook, LinkedIn, Constant Contact, or Mailchimp, and a live chat option on your website. Here are sample ads you would see on these platforms.

Retention

The buyer establishes brand loyalty through seller initiatives.

For retention stage deficiencies, like account-based marketing, marketing budget allocation in this stage should include digital platforms like Google, Facebook, Instagram, LinkedIn, Twitter, Snapchat, Constant Contact or Mailchimp, and a sales CRM. Here are sample ads you would see on these platforms.

Advocacy

The buyer is pleased and shares positive feedback.

Marketing budget allocation in this stage should include digital platforms Facebook, Google, YouTube and select reputation management platforms. Here are sample ads you would see on these platforms.

Reporting Graphic

The Roadmap Reporting Dashboard

Eliminate The Wall Between Finance and Marketing.

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