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The Buyer’s Journey

After the customer acquisition cost has been established, you have to develop a strategy to allocate the dollars properly.

By focusing on the 5 stages of the buyer’s journey, asset allocation becomes easier to navigate based upon your current sales pipeline requirements.

When you work with Commexis you will become an expert on your customers’ journey.

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Awareness

The buyer becomes aware of a pain point or need.

Asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, Spotify, LinkedIn, Twitter and Snapchat.

Consideration

The buyer explores solutions for the pain point or need.

Asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, SnapChat, Constant Contact or Mailchimp and select lead gen programs.

Purchase

The buyer is prepared to make a purchase decision.

Asset allocation in this stage should include digital platforms like Google, Facebook, Constant Contact or Mailchimp and live chat.

Retention

The buyer establishes brand loyalty through seller initiatives.

Asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, LinkedIn, Twitter, SnapChat, Constant Contact or Mailchimp.

Advocacy

The buyer is pleased and shares positive feedback.

Asset allocation in this stage should include digital platforms Facebook, Google, YouTube and select reputation management platforms.

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