Conversions Happen In An Ecosystem – The Commexis Reporting Process will address sales pipeline deficiencies and identity what your marketing investment strategy will be with our Buyer’s Journey Map.
The Buyer’s Journey
Awareness
The buyer becomes aware of a pain point or need.
To address top of the funnel deficiencies, asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, Spotify, LinkedIn, Twitter, and Snapchat.
Consideration
The buyer explores solutions for the pain point or need.
To address lead and prospect deficiencies in the funnel, asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, Constant Contact or Mailchimp, select lead generation programs, and a sales CRM.
Purchase
The buyer is prepared to make a purchase decision.
To fix demo or proposal stage deficiencies in the funnel, asset allocation in this stage should include digital platforms like Google, Facebook, LinkedIn, Constant Contact or Mailchimp, live chat, and a sales CRM.
Retention
The buyer establishes brand loyalty through seller initiatives.
For retention stage deficiencies, like account-based marketing, asset allocation in this stage should include digital platforms like Google, Facebook, Instagram, LinkedIn, Twitter, Snapchat, Constant Contact or Mailchimp, and a sales CRM.
Advocacy
The buyer is pleased and shares positive feedback.
Asset allocation in this stage should include digital platforms Facebook, Google, YouTube and select reputation management platforms.
The Commexis Roadmap Dashboard
Eliminate The Wall Between Finance and Marketing.