• Data Privacy Worries: Google and Mastercard’s Data Tracking Deal

    On today’s Commexis Cast we talk about a recent Bloomberg report on a “secret” deal between Mastercard and Google that allowed Google to buy access to credit card purchase information. Google’s goal is to use this information to better track online advertisements that lead to offline transactions. However, news of the deal is causing some anxiety over consumer data privacy rights. While this deal took place last year, many are calling it “secret” for lack of coverage and announcement. That said, this is far from the first time Google and Mastercard have worked together. The Data Privacy Worries In particular, there…

    Matt McGrorty - September 04, 2018

  • Facebook Groups Gain Pixels, Allowing for Easier Tracking – Commexis Cast, August 30, 2018

    Facebook Groups are booming. Now, Facebook is looking for ways to help brands and marketers cultivate better data on engagement in this page type. On today’s Commexis Cast, we discuss why this search is due to Facebook’s newsfeed growth slowing, and demand from brands to gain access to this information. That’s where the pixel comes in. A Pixel is Worth a A Thousand Words Facebook groups are getting a pixel, which will allow marketers to better track users being sent to other sites from within the Group. Pixels are tracking tags added to sites that allow better information tracking for marketers….

    Matt McGrorty - August 30, 2018

  • User Experience Is Key for Your Potential Customers in Purchase Stage of the Buyer’s Journey

    No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam. I schedule as many appointments as I can online, and I did the same here. Typically, I expect the scheduling portion of these sites to be the worst. I can vividly remember the frustration and confusion I’ve felt in the past trying to pick my time slot, only to find…

    Matt McGrorty - August 29, 2018

  • Experiential Marketing and HBO + Bumble’s First Date Team Up – Commexis Cast – August 24, 2018

    Today’s Commexis Cast is all about experiential marketing; what works, doesn’t work, how to measure ROI, and HBO and Bumble’s interesting team-up.  Experiential Marketing and The Buyer’s Journey Experiential marketing touches on every stage of the buyer’s journey, but today is Friday, so we’re taking a look at the advocacy stage. So, your users are purchasing and hopefully in the retention process. Now, in advocacy, customer reviews, referrals to friends and coworkers, and a whole lot more are the “bread and butter”. But, using experiential marketing can strengthen interest from former and current users, as well as gain you many…

    Matt McGrorty - August 24, 2018

  • Expandable Featured Snippets, Building Trust in The Consideration Phase of The Buyer’s Journey

    One huge way to ensure customers to your site is by having excellent content. Coincidentally, having amazing content also helps Google rank your site better using featured snippets and expandable featured snippets. As Commexis SEO Project Manager Amy explains in her video, featured snippets are little blocks of text and images that give information to a user’s Google search. They’re sometimes called “rich snippets”, as well. Phillip, Amy, and I discuss featured snippets on the podcast frequently, but here’s what you need to know: Featured snippets are excellent sources of quick, useful information. Google chooses the snippets carefully, so having…

    Matt McGrorty - August 21, 2018

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