• DoorDash’s Horrible Tipping Scandal and Opportunities for Competing Brands – The Buyer’s Journey 88

    DoorDash’s horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today’s show. What Happened DoorDash has been subsidizing their delivery worker’s base pay using tips. This was reported in The New York Times by reporter Andy Newman, who used the app to test out being a delivery worker for the day. While this practice isn’t uncommon in the restaurant business, the news did upset many people, including myself. Here’s how it works. Tom is a delivery driver. Adam is a customer ordering food. For delivering Adam’s order,…

    Matt McGrorty - August 14, 2019

  • Pinterest’s Q2 Earnings Report 2019 – The Buyer’s Journey 87

    As marketers we use a lot of platforms for our marketing efforts. This is the seventh in a series of episodes focusing on the Q2 earnings reports of those platforms. Today, we’re looking at Pinterest’s Q2 earnings report and we’ve got a breakdown of everything you need to know. Q2 Earnings Report Quick Numbers Pinterest has released its second earnings report since going public in April 2019. Here are some quick numbers via Amy Gesenhues on Marketing Land. Pinterest has generated $261 million in revenue during the second quarter of this year. That’s up 62% year-over-year. Their revenue is also…

    Matt McGrorty - August 13, 2019

  • Restaurant Owners: Digital Channels Might Not Be As Important To Consumers As You Think – The Buyer’s Journey 86

    A new report shows a discrepancy between what restaurant owners think consumers want from digital, and what consumers find useful. Order Up Greg Sterling reports on Search Engine Land that, “[r]estaurateurs are more likely than restaurant patrons to say digital marketing channels and reviews influence customers’ restaurant choices.” A new report by Toast, a restaurant point of sale and management system, gives some interesting insights on the digital landscape for restaurants. The report features surveys from about 1,000 consumers and 1,200 restaurant owners and staff collected between June 2018 and March 2019.  The top three platforms were agreed upon between…

    Matt McGrorty - August 12, 2019

  • Personalized Ads: Customers May Not Always Want Them – The Buyer’s Journey 85

    A new eMarketer report shows that many consumers don’t like personalized ads as much as marketers believe they do. We discuss! Have It Your Way eMarketer’s Amy He writes an excellent piece on recent customer skepticism regarding personalized ads. In particular, she claims that while research does show that personalized ads work, some consumers may be feeling like personalization isn’t making ads any better. He speaks with Nicole Perrin, principal analyst at eMarketer. Her research found that marketers believe that customers really do want that personlization. In fact, Perrin argues that the marketers she spoke with think it is the…

    Matt McGrorty - August 09, 2019

  • eMarketer Reports: More Than Half of US Shoppers Use Brand Abandonment After A Bad Experience – The Buyer’s Journey 84

    A new eMarketer report reveals that half of US shoppers will partake in brand abandonment after a bad experience. What can you do to curb this? We discuss! To Be or Not To Be  Before we dive into the numbers, eMarketer points out that the problem isn’t just customers abandoning brands. Often, marketers and business leaders don’t have the same priorities for customer service as a customer. eMarketer says that, “customer service professionals from various industries worldwide said that a seamless omnichannel user experience (34.0%) and the encouragement of self-service tools (29.7%) will be two of the most transformative customer…

    Matt McGrorty - August 08, 2019

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