• Podcast Ad Revenue Up 53% in 2018! – The Buyer’s Journey 68

    Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss! On The Up and Up New research by IAB and PwC shows that podcast ad revenue has grown significantly in 2018. Here are some quick hit numbers: U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018. That’s a growth of 53% from $314 million in 2017. Direct response ads are down by over 20% for podcasts, from 73% in 2016 to 51.6% in 2018. The report also predicts that domestic podcast marketplace revenues…

    Matt McGrorty - June 07, 2019

  • New Coke is Back! Thank Stranger Things Season 3! – The Buyer’s Journey 67

    The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today’s episode. New Coke: The Ressurection New Coke is back! If you were someone who was alive in 1985 (unlike myself) then you might be familiar with why this is significant (or just, you know, cool). In 1985 Coke decided to re-brand, and retool, the classic Coke formula, hence: New Coke. Unfortunately, the new formula faced significantly backlash! Fans didn’t like the new taste and they didn’t…

    Matt McGrorty - June 06, 2019

  • 10 Million Items Now Available For Amazon One-Day Shipping – The Buyer’s Journey 66

    Amazon has announced that 10 million items are now available for Amazon Prime One-Day shipping! How are Walmart and Target keeping up? We discuss! A Shipping Label is Worth 10 Million Products During Amazon’s earning’s call, the e-commerce giant put a lot of emphasis on their investment into one-day shipping infrastructure. We’re beginning to see the fruits of that labor with the announcement that 10 million products are now eligible for one-day shipping for Prime members. This comes only a month after Walmart’s dig at Amazon following Amazon’s earning’s call. One-day free shipping…without a membership fee. Now THAT would be groundbreaking….

    Matt McGrorty - June 05, 2019

  • Google Expands Geo-Targeting Capabilities for Advertisers – The Buyer’s Journey 65

    Google is expanding its targeted location advertising capabilities by allowing marketers to hit users when they do a search after they’ve left the location. How much of a game-changer is addition to Google geo-targeting? We discuss in today’s episode! Google’s Geo-Targeting Expansion Ginny Marvin on Search Engine Land reports that new changes are coming to Google’s ads that focus on “people in targeted locations”. Previously, Google’s geo-targeting efforts focuses specifically on people in targeted locations. In essence, only people in that area at the time of a search would see your ad. Now, Google is changing the ad type to hone…

    Matt McGrorty - June 04, 2019

  • Facebook and Snapchat US Time Spend Forecasts Lowered by eMarketer – The Buyer’s Journey 64

    eMarketer is lowering US Time Spend forecasts for Facebook and Snapchat while Instagram’s time spend will rise. We discuss in today’s show. Facebook US Time Spend Forecasts Lowered A new report by eMarketer lowers their US Time Spend forecasts for this year. In 2018, Facebook’s average daily time spent on platform by adult users fell by 3%.  According to the report, in 2019 US adult Facebook users will spend an average of 38 minutes per day on the platform (on all devices). That’s down 2 minutes from eMarketer’s previous forecast. In addition, eMarketer expects average daily time will drop to…

    Matt McGrorty - June 03, 2019

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