• Amazon’s Fake Review Problem: What You Probably Don’t Know – The Buyer’s Journey 31

    Amazon has a fake review problem, but most consumers have no idea. On today’s episode we breakdown the crux of the issue and what to keep an eye out for. The Advocacy Stage: A Refresher The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments…

    Matt McGrorty - April 12, 2019

  • eMarketer’s US Snapchat Growth 2019 Forecast Gets Cut! – The Buyer’s Journey 30

    eMarketer is revising their Snapchat growth forecast for 2019, saying that Snap will actually lose users for the first time this year. But is this the end for Snapchat? Absolutely not. The Retention Stage: A Refresher The Retention stage of The Buyer’s Journey focuses on maintaining relationships with your current customers and clients. Ideally, your clients will be so happy with their experience that they’ll make another purchase from you. But clients and customers don’t always do this without a little push. There are specific tactics that are particularly effective during the Retention stage. One of the biggest tools is…

    Matt McGrorty - April 11, 2019

  • Walmart’s Mobile Baby Registry Redesign with Chatbots! – The Buyer’s Journey 29

    Walmart is redesigning its baby registry feature on the Walmart mobile app with new chatbot features to help auto-generate your list. Today we discuss the rise of auto-generated suggestion features and how this move tries to counter the Amazon effect. The Purchase Stage: A Refresher The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What…

    Matt McGrorty - April 10, 2019

  • WhatsApp’s Business App Comes to iOS – The Buyer’s Journey 28

    WhatsApp’s business app is rolling out on iOS globally, meaning that your brand can now reach customers on one of the most popular messaging apps! The Consideration Stage: A Refresher The Consideration Stage is the second stage of The Buyer’s Journey and involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase. Branded Messages on WhatsApp With the release of WhatsApp business on iOS, now business can reach audiences while using their apple products. Businesses can created a verified brand profile with a phone number, business address,…

    Matt McGrorty - April 09, 2019

  • Snapchat’s Stories and Ads Coming to Other Platforms and Apps – The Buyer’s Journey 27

    Snapchat has announced other platforms, such as Tinder and Houseparty, can host Stories within their own apps. Plus, Snap is expanding it’s ad network. The Awareness Stage: A Refresher The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. No More Copycats At the Snap Partner Summit in Los Angeles, Snapchat revealed a plans for the app in the coming months. In particular, Snapchat says that other platforms will be able to host Stories within their own apps. So, an app…

    Matt McGrorty - April 08, 2019

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