• The Buyer’s Journey: MoviePass’ User Retention Trouble

    Although I canceled my MoviePass subscription before the tidal wave of changes to their user agreement, I continued to keep my eye on the aftermath of its wake. The importance of a strong relationship between consumers and their chosen service providers could not be understated, and the inept marketing retention of the MoviePass service is an excellent case study of this. The key here is that people choose who they’re going to give their business to and do so with the understanding that they know what they’re paying for before they make their purchase decision. When companies like MoviePass repeatedly redraw…

    Adam Weaver - August 16, 2018

  • Commexis Cast – August 15, 2018: The Double-Edged Sword of Retailers Partnering with Amazon

    On today’s Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative. It is Wednesday, which means it’s time to talk about the purchase phase of the Buyer’s Journey. Purchase is the third step, following consideration. During the purchase stage your user/client/customer has already become aware of your brand, and have done their due diligence to determine which businesses they may want to purchase from. Now, your user is looking at things such as: shipping cost, stock availability, estimated arrival time,…

    Matt McGrorty - August 15, 2018

  • Commexis Cast – August 10, 2018: Client Advocacy and Influencer Marketing!

    All this week we’ve travel down the stages of The Buyer’s Journey to showcase how influencers play a vital role each step of the way. On Tuesday for our blog post on the consideration, I wrote about how heavily trust and authenticity weigh in a user’s mind when choosing which product or service to buy. But consideration isn’t the only stage when these factors play a role in the buyer’s journey.  In the advocacy stage, satisfied customers share their thoughts and feelings. A couple examples of this are a social media post boasting about how happy they are, a positive Google or…

    Matt McGrorty - August 10, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018

  • An Easy Way to Boost Trust in Your Brand? Try an Influencer

    It’s day two of Influencer Marketing Week here at Commexis, and today we’re looking at how influencers can help bolster a potential customer’s faith in your brand as they progress along the buyer’s journey. As we discussed on The Commexis Cast yesterday, the buyer’s journey contains five “steps” a customer takes on their path to buying your product or service and maintaining a relationship with your business. One of the key steps before a purchase is the consideration stage. This stage takes place after the awareness stage, meaning a user should already know about, or be generally aware of, your…

    Matt McGrorty - August 07, 2018

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