Commexis Cast Daily – Apr. 09, 2018: Facebook Live Broadcasts Have Doubled YoY Since Debut in 2016

Today’s Commexis Cast discusses the two year anniversary of Facebook Live! To celebrate, Facebook released a ton of statistics on the streaming tool’s success including a year over year doubling of FB Live broadcasts. Amy Gesenhues on Marketing Land has a full breakdown of Facebook’s stats, which I’ll list briefly below:

  • The number of daily average broadcasts has rise 1.5 times for verified Publisher pages.
  • Live videos often have 6 times the amount of engagements/interactions than with regular videos.
  • Since 2016, there have been 3.5 billion Facebook Live videos.
  • And there have been more than 150 billion reacts to Live videos.
  • Facebook says that hundreds of millions of people have used Facebook Live, and nearly 2 billion Facebook users have watched Live videos.

Phillip and Matt discussed what makes Facebook Live so unique compared to other streaming platforms, as well as what your brand can do to create Facebook Live content. Both ourselves and clients have had a lot of success with Facebook Live, and following the Facebook algorithm update in January it is no surprise. Reach, impressions, and interactions all lift significantly even if only doing a single Facebook live video in a month.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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