Gritty: A Philadelphia Flyers Social Media Boom!

It’s big. It’s orange. It looks vaguely like a muppet, and it has googly eyes. The Philadelphia Flyers new mascot is named Gritty, and by gosh he is here to stay.

For the last few weeks, the Flyers have been teasing a reveal of “something” living in the Wells Fargo Center, the stadium of the Flyers. Fan speculation was rampant, but many believed it to be a new mascot. Because 28 out of 31 NHL teams have a mascot, it wouldn’t be out of the ordinary. Finally on Monday, Gritty made his grand entrance.

The fan backlash was almost immediate. Whether horrified by Gritty’s googly eyes, or surprised by his muppet-like appearance, fans began creating countless memes to honor the occasion.

But negative publicity couldn’t hold our big, horrifying, orange son down for long. Just the next day he was on Good Morning America showing the world what he can do.

Phillip and Josh make two great points in the video at the top of the page. The first is the old adage: even negative publicity is good publicity. Despite initial backlash at the mascot design, fans quickly grew to love Gritty. Plus, he might quite an impression on game night.

The second observation Josh and Phillip made were the sheer numbers Gritty received. Due to fan response, he was a top trending topic on Twitter all day on Monday. According to Google Trends, Gritty was the top search on Google during that 24 hour span.

Oh, and apparently you can find out more about Gritty by asking Alexa.

At the time of writing, Gritty has 66.6k followers on Twitter. That’s a massive gain in a mere two days. Even more interesting is that Gritty is the most followed NHL mascot. Needless to say, it’s clear the Flyer’s social media team is skating coast to coast on the internet. Lighting the lamp on every tweet and toe dragging past their competitors.

Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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