Last Week in Digital Marketing News – May 1, 2017

Last Week in Digital Marketing News – May 1, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

The Facebook Pixel Will Begin Mining More Information from Websites May 20 by David Cohen via Apr. 27, 2017

Facebook is alerting advertisers about changes that are coming to its Facebook pixel May 20.

Quoting Facebook: “To improve ads delivery and reporting, the Facebook pixel will start sending additional event data, including button clicks and related page metadata. These changes will take effect May 20.”

The change is retroactive: for any pixels created on or before April 20, 2017, the new functionality will go live on May 20. Any pixels created after April 20, will already be collecting the enhanced data.

This data should be a treasure trove for marketers looking for more specific statistics as to how their pages are being navigated by potential customers.

What is the Value of a ‘Like?’ by Brad O’Brien via Apr. 27, 2017

In our neverending quest for ROI, marketers are always looking to quantify the value of our strategies and services. Social media can be particularly hard to pin down when it comes to organic ROI. One of the most common questions we strive to answer is “what is the value of a “Like?”

MarketingLand Columnist Brad O’Brien cites a study by Harvard Business Review to determine how the simplest of social media metrics affect your bottom-line. His answers may surprise you.

Alphabet Rides Mobile Ad Binge, YouTube Boycott Leaves No Mark Apr. 27 2017

Despite widespread calls for boycotts of YouTube by advertisers who felt that the Google-held company was not doing enough to protect their brands from being displayed beside “extreme” or “offensive” content, Google’s parent company, Alphabet Inc. still managed to outperform most analysts’ sales projections for the most recent quarter.

Most of this profitability has been attributed to cost cuts for some of the search giant’s more expensive projects, but there’s an uptick in mobile ad revenue that should be music to marketer’s ears.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!

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